Gucci Accepts 'Green Carpet Challenge' And Releases First Line Of Eco-Friendly Bags
March 5, 2013
We love when designers team up with a good cause; not only are the resulting products socially-conscious, but they give us a guilt-free excuse to buy their products. So, here’s your latest
justification reason for buying a Gucci bag: the luxury brand just teamed up with the “Green Carpet Challenge,” an organization founded by Livia Firth (wife of Colin) to produce a sustainable handbag collection.
For the challenge, Gucci created their first line of eco-friendly bags made with leather that is legally produced in the Brazilian Amazon and guaranteed not to cause deforestation (we were shocked to learn that two-thirds of deforestation is actually caused by cattle ranching). The “Green Carpet Challenge Handbag Collection” features three different styles that are made out of a eco-friendly, red-wine colored leather. Each bag comes with its own passport which details exactly how the bag was made (it even includes the birth date of the cow). The handbag collection is just one of the ways the brand is promoting suitability. Diana Zanetto, executive vice president at Gucci, told WWD:
We hope to be a pioneer in something which could be followed also by other brands in the industry. We know that consumers are changing. Consumers are not satisfied only with beautiful products — they want to know where the products come from and how they are made.
This past summer Gucci released a line of biodegradable jelly flats and wedges (check out their “Sustainable Soles” here). We are all on board for environmentally conscious designs, especially if they are as beautiful as Gucci’s new bags. The Green Carpet Challenge handbags are available now on the Gucci website. What do you think of the green collection?
Fore more fashion news, check out the Rihanna x River Island collection, Isabel Marant’s wedge boots for fall and Rebecca Minkoff’s multi-colored skirt that’s perfect for summer.