Last year, Gwyneth Paltrow announced that her lifestyle brand Goop would launch a clothing collection, and now it’s finally here! The first batch, called “The September Edition,” includes: the Pattner Peak Lapel Blazer ($695), Eliza Wide Leg Culotte ($325), Elise Chambray Button Down ($195) and Classic G. Tote ($285).
“I wanted to create product that is incredibly high quality and delivered at a great value—I think there’s a huge white space in the market for luxurious ready-to-wear at a direct-to-consumer price,” Gwyneth said in a statement. “It was very important to me to make the clothes in the same way that all of my favorite designer clothing is made, which is in Italy, with beautifully loomed fabrics, incredible tailoring, and incredible attention to detail, but to be able to deliver those pieces at a third of the price.” According to Fashionista, the line is produced in the same Italian factories as Proenza Schouler, Vetements and Dries Van Noten. Fancy! Shop the collection below:
Goop Eliza Wide Leg Culotte ($325)
Goop Classic G. Tote ($285)
[Photo: Splash News]