Why: Men, having a far lower threshold for pain than women, tend to shy away from things that hurt, which I guess is pretty logical (if youâ€™re cool with rocking a unibrow). The one place that men show their masochistic side is with aftershave, that painful post-shave ritual which apparently separates the men from the boys. Now, weâ€™ll never be able to tell the difference, because this post shave healer is masculine enough for the manly men not to feel like wimps, and gentle enough for use by our more sensitive types. As difficult as it can be to get old-school (non-metro) men to incorporate a new product into their regimen, if it really works, theyâ€™ll really use it.
What he said: Johnny D, a NYC based lawyer, is very ethusiastic, and not just because he’s a sucker for packaging. “This stuff is phenomenal, really top of the line. I’m always rushing around in the morning, trying not to miss my train, so shaving can get pretty hairy. Get it? ha. anyway I always wind up with nicks and cuts, and it’s just not appropriate to show up to a deposition with little bits of toilet paper on my face, and this stuff really felt good, soothed my skin. And I didn’t even have to toilet paper blot at all.”
Find it: Nordstrom.com