Why: Get real, guys–you must do something about that mop. And the nasty drugstore gel you've been using makes you look like a bad extra from one of your favorite gangster flicks. If you want to impress us, use a product that will control that lovely head of hair without making it greasy.
Need a suggestion? Kiehl's, one of our favorite brands, has a fantastic grooming creme that uses natural ingredients to give your locks a little direction without oiling them up. Just put a small dab in your hands, rub in through your hair, and voila! Now we might actually say yes to Friday night drinks.
Price: $17.50–a helluva bargain considering it's as good for the ladies as it is for the men. Share away! Available at amazon.com.