There’s a fundamental problem with being a guy and shaving: there are simply too many choices. When the challenge of knowing which choice is the right one, either you try every single one or just trust us.
Rule #1: Surprisingly, The Body Shop has an incredible Men’s Shave Cream. It has the viscosity of clay, but with a touch water, it turns into a smart, thick, moisturizing lather with an earthy, buttery smell. It’s good for guys with scruff to shave every morning.
Rule # 2: Sephora‘s always a better bet than trusting the guy at CVS. Try ZIRH, the standard designer Shave Gel that lasts over a month, smells the best and is loaded with aloe (something the canned stuff claims to have, but usually doesn’t). Perfect for thinner scruffs and straight grains.
Rule # 3: The best (and priciest) stuff is Amenity Shave Cream. Cheesy name, scary bottle, lots of stuff listed on the front we’d never heard of in shaving supplies (Kava Kava?!), and the least pleasant smell of the bunch. But wait! Despite the smell and slimy consistency, it works frighteningly well, lifting every hair above the grain no matter how thick the shave, how early in the morning it was or how incoherent we were. After a while (and a good aftershave), the smell wasn’t so bad. Best thing: no razor burn, red bumps or irritation.