Coach warned us that they would be raising their bag prices over the next year, and now they’re finally holding to their word. The brand has faced steep competition from the Tory Burches, Kate Spades and Michael Kors of the world, so this move is an attempt to set themselves apart from this crew. Coach will also be scaling down on its offerings of over 100 styles of their popular bags. The new items will range from $600 at the low end to about $5,000. While this is still under Louis Vuitton‘s outrageous prices, it surpasses Coach’s usual price tags. But why now? Why are they doing this to us?!
While this project has been in the works for a while, the overwhelming sales of the Weekend Borough Bag ($1,200) may have given the brand the confidence to move forward with it. The changes are expected to be seen by the fall, so it is time to kiss the Coach we knew goodbye and grab that handbag you’ve been eyeing now, because it’s going to be more expensive come holiday season. Check out some of our favorite Coach bags in our slideshow now!