beauty

Hey Haters, Let's Be Clear: Juicy Couture Isn't Going Anywhere

July 21, 2014 by Sara Alderman
shefinds | beauty

A couple weeks ago, the internet was going crazy over news that Juicy Couture, the brand that defined early 2000s fashion, was closing all its U.S. stores. Well, the velour and terry cloth tracksuits aren’t going away any time soon…sort of.

Juicy never really closed. Yes, the brand is now under new ownership by Authentic Brands Groups, LLC, but you can still shop the same ol’ Cali-inspired pieces. According to Jamie Salter, Chairman and CEO of Authentic Brands Group. “The Juicy Couture brand is recognized for bringing Los Angeles style and attitude to girls all over the world. Our plans are designed to build on the brand’s DNA in a powerful way in all our markets.” The long-term strategy includes new stores in the U.S. and around the world, a revamped e-commerce site and expansion of the Juicy Couture Black Label Collection.

For starters, look out for JC stores to open in 2015 across the U.S. and Canada in locations like New York City, Los Angeles and Vancouver. The existing stores are being phased out and replaced by new ones. The brand, which already has 200 stores globally, is set to open 127 more in major international cities over the next 5 years.

The next step is new offerings from the Black Label Collection, including intimates, kids clothes and footwear. Based on the Fall 2014 campaign, it looks like animal print, leather and metallics rule the new collection, but is that really so far off from the old Juicy brand we know and, yes, love? We don’t think so.

Finally, ABG is re-launching JuicyCouture.com, so everyone, around the world can shop the new brand’s styles. To sum it all up, just like these photos of celebs in Juicy tracksuits, the brand lives on.

For more news, check out: Prince George’s adorable first birthday photo, NeNe Leakes’ painted Birkin bag and Olivia Palermo x Aquazzura

[Photo: Shutterstock]

 

 

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

beauty

This Anti-Aging Tinted Moisturizer Is So Good It Keeps Selling Out At Target

July 15, 2018 by Emily Belfiore
It's less than $15!!!

beauty

This New Serum Is All You Need For Younger-Looking Skin

July 15, 2018 by Emily Belfiore
It's natural, too!

beauty

These Hair, Skin & Nails Vitamins Work SO Fast They Keep Selling Out At Sephora

July 14, 2018 by Emily Belfiore
You're going to be obsessed!

beauty

6 Drugstore Night Creams That Work Better Than Botox

July 14, 2018 by Emily Belfiore
They're literally like magic!

beauty

The BECCA x Chrissy Teigen Endless Summer Glow Collection Is What Dreams Are Made Of

July 13, 2018 by Jennifer Hussein
Trust us, you NEED this!

beauty

Going Away This Summer? You Need This Travel Pillow...

July 13, 2018 by Jeanine Edwards
Get one ASAP!

beauty

The Unexpected Product That Actually Gets Rid Of Wrinkles SO Fast

July 13, 2018 by Emily Belfiore
You're going to think this is so weird....

beauty

This Anti-Aging Concealer Is SO Good It Keeps Selling Out At Target

July 13, 2018 by Emily Belfiore
It's so affordable, too!

beauty

This New Anti-Aging Product Is SO Good It Sells Out Every 3.1 Seconds

July 13, 2018 by Jessica Harrington
It's top-rated!

beauty

We Found The World’s Best Red Lipstick At Target--& It's Only $5

July 12, 2018 by Jessica Harrington
So cheap!

beauty

The Unexpected Skincare Trick Kourtney Kardashian Swears By For Younger-Looking Skin

July 12, 2018 by Emily Belfiore
She does THIS every day?!

beauty

The One Thing You Should Do Before You Go To Sleep To Wake Up With Perfect Skin

July 12, 2018 by Jessica Harrington
Here's what the experts say!

beauty

4 Life-Changing Sephora Shopping Tricks Everyone Needs To Know

July 11, 2018 by Lisa Fogarty
Shop smarter!

beauty

Going Away This Summer? You Need This Travel Pillow...

Whether you're planning a weekend getaway or going away ...

LOAD MORE
+
LOAD MORE POSTS