beauty

H&M Is Launching A Mindblowing Makeup & Beauty Line In September #MustBreathe

May 13, 2015 by Izabella Zaydenberg
shefinds | beauty

If you’re as obsessed with H&M as I am (I have a pretty extensive color-coded collection of basics from the brand) you’re going to be just as excited about this news as I was: the Swedish clothing company is launching a full range of makeup, skincare, body care and even beauty tools in September 2015. Pause for effect.

“We are very excited to offer ‘fashion for the face’ at H&M,” says Sara Wallander, concept designer at H&M Beauty. “Is an opportunity to be inventive and creative, and to have fun with colors.”

The launch will include over 700 (!!) products, which will also allow for the addition of seasonal and limited-edition color collections. The best part? The line will include two subsidiary collections: the first, a premium beauty line and the second, a variety of Ecocert-approved sustainable goodies as an extension of H&M’s Conscious CollectionH&M’s Conscious Collection.

Naturally, the line will continue in the H&M vein of affordability–everything is priced between $2.99 and $24.99.

Are you as pumped as we are for the launch? Let us know in the comments below!

Also, don’t forget to check out the 11 facts you didn’t know about Sephora and 25 super-flattering one-piece bathing suits.

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