H&M Is Launching e-Commerce To Coincide With NBC's 'Fashion Star'

March 13, 2012 by Justine Schwartz
shefinds | beauty

Our heroes over at Racked just discovered, through sleuth reporting, that H&M will be launching e-commerce to coincide with the launch of NBC’s new series Fashion Star (which debuts tonight, meet the contestants now). Racked interviewed the creator of the series, E.J. Johnston, and found this little nugget of information we’ve been waiting for: H&M will “offer online shopping specifically for the items they’ve produced from the show.” You see, buyers from Saks Fifth Avenue, Macy’s and H&M actually bid on designs from the show, and the winning looks will be available the next day — in stores and online. So as early as tomorrow, you could be shopping on the very first H&M U.S. site. 

Ok, it’s not a full-blown site launch, but it’s progress, people!

Get more fashion news, like the launch of Olsenboye sunglasses and



Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...