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H&M's Conscious Collection: On Sale Today!

April 14, 2011 by Charlotte Steinway
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Wait…this collection is adorable and eco-friendly? Apparently so. The H&M Conscious Collection, which we announced in February, is finally in stores today! The line, which is fashioned out of green materials such as organic cotton, Tencel® and recycled polyester, represents H&M’s greater effort to house more sustainable merchandise (remember their Lanvin Waste Collection?). Though the collection is green in nature, it is primarily white in color: “Shades of white are the season’s biggest fashion trend and it feels right for this collection,” H&M’s head of design, Ann-Sofie Johansson, said in a release. This latest line is now available in H&M stores nationwide.

Be sure to look at the rest of our coverage on fashion news, designer collaborations, and eco-friendly design.

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