If you haven’t yet checked out Candice Swanepoel’s collaboration with MOTHER you really need to get on it. The South African Victoria’s Secret Angel designed a capsule collection for the denim brand, and it includes eight different 90’s-esque styles that range from cropped high-waisted skinny jeans to denim cutoffs. Her inspiration for the line originated from a 1992 Pepsi Super Bowl ad that starred supermodel Cindy Crawford wearing denim short shorts. “I love that image, so that’s where it all came from,” she told Vogue. “It’s not that dress-up denim—it’s more ‘girl off-duty.’ That relaxed look that was still sexy. They just threw on a white shirt and the jeans kind of did it all.”
If you’re concerned with the impossibility of a supermodel being able to design jeans that would fit the common folk, you can chill out—Swanepoel’s had the same sorts of denim issues that regular chicks like us have had. “The fit in the bum is very important to me—I like that old Levi’s look, but I still need there to be enough stretch in the bum so it doesn’t squash down. We really tried to perfect the way it fit in the bum and the waist,” she continued to explain in her Vogue interview. “And then the ankles as well. It’s hard to get jeans on if they are so tight-fitting on the ankles!”
Prices for the denim range from $165 for a pair of Swooner frayed shorts to $220 for the Loosey relaxed jeans, but the best part of all is that a portion of the proceeds benefits mothers2mothers, a South African based organization that works to prevent the spread of HIV from mothers to their children. “I was looking for things that I have a personal connection to and so for years I’ve been trying to get more involved in things in South Africa. It is appropriate that it is mothers, and MOTHER for mothers2mothers.”
For the final touch, the Swanepoel added a small embroidery of her family crest, which depicts, wait for it—a swan in a pool—so cute, right? For real though, the denim is sick, so it’s only a matter of time till it’s all gone and spoken for. By now you know what that means—ready, set, shop the slideshow.
[Photo: Russell James, shop sweatshirt here]