For those of you who still don’t “get” what the normcore trend is, let me try to explain it for you: it’s a little bit 90s (high waisted jeans), a little bit Seinfeld (white sneakers, turtlenecks) and a little bit basic (styling is minimal, almost no accessories required). To quote Gap’s new normcore-inspired fall campaign, just “dress normal” and you’ve got it. (If you’re if you’re STILL in the dark, here is everything you could possibly need to know on the topic. Yes!)
Now that we’re all on the same page – which is that normcore is cool and all the cool kids are dressing this way for fall – let me give you some tips on how to nail it. The perfect normcore look starts with a great pair of normcore jeans. In fact, you can’t be normcore without them. Since jeans are the focal point of a great normcore look, I’ve outlined the 5 most important qualities to look for when shopping for your first pair of normcore jeans:
1) Extremely high-waisted.
Like Texas hair and Snoop Doggy Dog, the higher the better. I’m talking above the belly button, folks. Some people call these mom jeans and apparently mom had it right all along because low rise jeans are a cardinal sin in the normcore trend. Your butt crack should be no where in sight. K?
2) Light wash.
The perfect pair of normcore jeans is a very light wash. Since they are a throwback to an era when dark wash designer jeans did not even exist yet, you’ll be looking for jeans in the same color your dad wears (or Obama).
3) Relaxed fit.
Skinny jeans will not work for normcore because they are way too fitted and tight. The perfect pair of normcore jeans is more of a relaxed, boyfriend fit. There’s extra material throughout the jean–except at the foot hole which should be tapered (more on that below).
The best normcore jeans are actually authentic 90s era ones (Jordache, vintage Levi’s, stone wash, etc), so if you don’t have your moms old pair saved it’s time to do some vintage shopping. First stop should be your local Goodwill or Salvation Army–they don’t need to be designer jeans, the fit and style are actually more important than the label. If you’re grossed out by vintage or can’t find a good pair in your size, it’s OK to buy new. Brands like Topshop and Paige Denim have great normcore styles this season. Click through our slideshow above to shop them all.
Even though normcore jeans are a throwback, don’t even think about reaching for the bell bottoms or wide leg jeans. Even boot cut jeans or ones with any flare at all are wrong. The perfect normcore jean is tapered at the bottom.
K now that you know what to look for in a normcore jean, click through our slideshow above to shop our hand-picked selection of the ones that are currently available online.
[Photo: Creators of Desire]