How Green Would You Go?: Drop Your Designer Jeans For A Pair Of Eco-Friendly Levi's

April 16, 2008 by katie
shefinds |

I still start to giggle when I think about those old Fruit of the Loom commercials with the dancing apples and grapes, so I was dismayed to find out recently that the process to make those 100% cotton underoos is more puce than green.

As it turns out, cotton is one of the most pesticide-dependent crops in use today, accounting for over 25% of the world’s pesticide pollution and contributing heavily to the contamination of ground water and soil. In other words, your “but-I-need-a-new-pair-of-jeans” habit may be encouraging the damage of local ecosystems across the world! Eeek.

The good news is that several designers are now producing denim lines made from 100% organic cotton. (Think washed dancing apple and grapes.) Like other organic products, this cotton is produced under strict processing regulations to ensure that it is free from any harmful toxins or chemicals. The result? All-natural jeans to satisfy your habit and help you treat the world a little more kindly.

Levi’s has led the pack in the organic denim movement, when in comes to established, big-name jeans brands. The company introduced their “Levi’s Eco” line a few years ago, which are not only made entirely from organic cotton, but boast recycled zippers, rivets, and buttons and colored with a special dye made from potato starch, mimosa flower, and Marseille soap. The eco-friendly Levi’s are available in several popular fits and finishes and are embroidered with a lowercase "e" either inside the front pocket or at the bottom of the right leg of each jean to signify their green-ness.

 

The Levis Eco mid-rise bootcut ($68) has a great, modern silhouette and comes in three washes: midnight sheen, wendy (indigo with a soft yellow tint), and Abby (bleached-out blue).

levispurple  

New for spring are the Eco Skinny Jeans ($59), which are perfect in purple or one of their other pastel washes.

loomstatejustice  

Boutique brand Loomstate also has a great selection of styles, fits and colors, ranging from skinny-leg pants to mini skirts. Loomstate’s Justice jean ($70), which has a bit of stretch and a classic bootcut leg, is best in the chic dirty dark wash.

Although I harbor a hippie streak, the idea of organic clothing initially gave me visions of scratchy hemp lounge pants in earth tones. This new wave is certain a welcome alternative and a move towards the positive. But all things considered, it seems to like there’s only one really effective way to go green: cut back on your clothing consumption! I propose you wear your jeans out and cut them into cute shorts when the knees rub bare. Now that’s an idea. Are you up for it? Let us know if you'd part with your favorite, but not so eco-friendly denim to go green.

 

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

Fashion

We Finally Found The Best Leggings For Curvy Girls (That Aren't See-Through!)

July 17, 2018 by Kiarra Lyles
Get these leggings ASAP!

Style

SheFinds The Best: Every Woman Should Own One Of These Strapless Bras

July 17, 2018 by Jeanine Edwards
And the winner is...

beauty

What Is Draping? Here's Everything You Need To Nail This New Beauty Trend

July 17, 2018 by Lisa Fogarty
We can't wait to try it!

beauty

SheFinds Editors Reveal Their Favorite Nude Lipsticks

July 17, 2018 by Jeanine Edwards
Try them all!

beauty

This Life-Changing Hack Will Help You Save SO Much Money On Makeup

July 17, 2018 by Emily Belfiore
We're OBSESSED!

beauty

This Sagging Skin Product Works SO Well It’s Selling Out At Target

July 17, 2018 by Emily Belfiore
It's less than $12!

beauty

This New Anti-Aging Serum Works SO Fast It Already Has A 5-Star Review On Sephora

July 17, 2018 by Emily Belfiore
Your skin will thank you for this!

Fashion

The Bizarre Shoe Trend That's Actually SO Chic

July 17, 2018 by Justine Schwartz

Fashion

These Nordstrom Sandals Look Super Expensive—But They Only Cost $35!

July 17, 2018 by Jessica Harrington
*Adds to cart immediately*

Food

5 Easy Smoothie Recipes For When You Don't Feel Like Making Breakfast

July 17, 2018 by Lisa Fogarty
5 Easy Smoothie Recipes For Breakfast

beauty

The One Tinted Moisturizer Every Woman Over 40 Should Be Using

July 17, 2018 by Emily Belfiore
It's available in SO many shades!

beauty

The Surprising Natural Night Cream That Works Like Botox For The Skin

July 17, 2018 by Jessica Harrington
It's a best-seller!

Food

5 Anti-Inflammatory Drinks You Should Try This Week To Burn Stubborn Belly Fat

July 17, 2018 by Lisa Fogarty
5 Anti-Inflammatory Drinks For Belly Fat

Fashion

We Finally Found The Best Leggings For Curvy Girls (That Aren't See-Through!)

Everyone, no matter you're shape or size, should have ...

beauty

FYI, This Is The One Lip Balm You Absolutely, Positively Need In Your Beach Bag

It obviously goes without saying that sunscreen is a must ...

LOAD MORE
+
LOAD MORE POSTS