Introducing M2F, An Eco-Friendly Denim Brand That The Celebs Already Love
June 12, 2012
Another colored jeans post, we know! But it looks like celebrities can’t get enough of them. Instead of the usual primary color or neon selection (Jessica Alba‘s a major offendor), Nicole Richie and Whitney Port opt for pastels when it comes to colored jeans. And not just any pastel—but a pair of M2F pastel jeans. The brand, which stands for ‘Made to Fade’, already has a major celebrity following, thanks to their eco-friendly values: its yarns are free of health-harming substances and its toxic-free dyes require 50% less energy and water.
Get Nicole and Whitney’s pretty pairs now:
M2f Pastel Skinny Jeans in Lilac ($157.42)
M2F Colored Skinny Jeans in Pale Pink ($157.42)