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Is Gap "My Price" The New Priceline For Clothing?

May 12, 2011 by Eileen Conlan
shefinds | Shop

On the heels of firing creative director Patrick Robinson a week ago, Gap has launched a new campaign, “Gap My Price,” on its website, which essentially allows customers to bid for the clothes they want.

You know how when you go shopping and look at prices you think to yourself, “I wouldn’t pay $___ but I’d pay $__? Gap is now targeting YOU with their new web initiative, Gap My Price,” which, similar to Priceline, lets you essentially  name your own price. After you enter what you’re willing to pay for a particular item, like, say, the maxi dress above, Gap will give you their final offer, and you can decide to have the coupon emailed to you or not.

A cool antidote to the recession, or a pricing test related to the firing of Robinson, we’re not sure. But a bunch of us in the office bid on the maxi dress and this is what happened: Jeanine put in $15 for it and got a coupon for $67. Charlotte entered $55 and was offered $56. It appears if you don’t completely low-ball Gap, they’ll actually give you a decent price, which, as it turns out, is $42.95 less than its original price of $98.95.

Give it a try yourself and let us know what prices you end up scoring, or shop Gap’s mystery sale–you could get up to 30% off plus free shipping every day!

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