Is This Dress White & Gold Or Blue & Black?

February 27, 2015 by Justine Schwartz
shefinds | Style

This is trending on Tumblr, BuzzFeed and on Twitter (thanks to celebs like Ellen DeGeneres, Kim Kardashian, Taylor Swift and more): What color is this dress?


Here’s the story: Tumblr user Whoa wow wow snapped the above pic while shopping for a dress to wear to an upcoming wedding (oh, bless her heart), and when she sent it to her girlfriends some saw white and gold, some saw blue and black.  She then posted it to the Tumblr community, pleading: “Guys please help me – is this dress white and gold, or blue and black? Me and my friends can’t agree and we are freaking the fuck out.” Thousands replied and within hours the dress was all over Tumblr, had spawned a BuzzFeed poll and countless celebrities started to weight in on Twitter:

ICYC, Kim Kardashian sees white & gold, while Kanye see blue & black:

Meanwhile, Taylor Swift is CERTAIN that the dress is blue & black:

And Ellen DeGeneres didn’t pick a side, but simply fanned the flames:

So–who do you agree with it?? What colors do you see when you look at this dress? Blue and black or white and gold? 

Want the answer?

Here it is:


The dress is from UK brand Roman, and from the product page you can see that it is most definitely blue & black.



dresses, WTF


Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]

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