An Open Letter to Issac, Oscar, Versace and All the Other Designers Launching Children's Clothing Lines


January 27, 2012

Over the last few months, countless high-end designers have announced and/or released children’s clothing lines. There’s Isaac Mizrahi, Oscar de la Renta, Young Versace, Lanvin… the list literally goes on. Now the question I have to all these designers is “Why?”

No really, why? So you could charge moms astronomical prices to simply clothe their kids? And in this?

I will admit, there are some cute pieces, but most of it is pretty standard. (Then there is that leopard print track suit–horrendous!) I could understand if the clothes were made from the most eco-friendly fabrics available or featured some groundbreaking technology that didn’t require washing or replacing. But $135 for an infant tee and short set that’s just plan ‘ol cotton? I don’t think so!

It’s commonly thrown around that moms have a ton of buying power. Yes, kids are expensive and that means we have to spend a lot on them. But that doesn’t mean we’re complete idiots.

If I can’t afford to splurge on your clothes for myself, what makes you think I’m going to spend a fortune on your children’s collection for my daughter who will either (a) outgrow it before I’ve even finished paying for it or (b) ruin it with ice cream, chocolate milk or something else that stains?

Here’s a quick tidbit: when you have to replace clothes and shoes every three months, it makes absolutely no sense to spend $180 on a single T-shirt. It doesn’t matter how rich you are, that’s just plain stupid.

So to conclude this rant I’d just like all of you designers attempting to charge $325 for a skanky neon yellow toddler tank top to know it’s actually insulting, as a mother, for you to market children’s clothes with such obscene price tags. You clearly think we’re stupid and care more about our child wearing your logo or brand name  than about, say, feeding them or sending them to a good school. By pricing your clothes so astronomically high, you’re basically telling me you don’t really like me. And that’s okay, because you’re clearly trying to take advantage of me and therefore I don’t like you either.

To quote the CEO of JCPenney, “Customers will not pay literally a penny more than the true value of the product.” That is a fact. And let me tell you, your fancy duds are not worth triple what I can get from Gap or Crewcuts, which by the way are also cuter. I’ll save my pennies for diapers, thank you very much.

Tell me: are you buying these designer children’s clothes? If so, WHY? Share your thoughts in the comments.

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Click here to email Jeanine, the author of this post.

 



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