beauty

IT Cosmetics Just Launched A New Foundation With Shades For Every Skin Tone

March 26, 2019 by Alisha Stacy
shefinds | beauty

It is no secret that I am a die-hard IT Cosmetic fan. The formulas and results you receive from their products are why so many of them are in my daily beauty routine. I mean how could you not love the Bye Bye Under Eye Concealer, the Confidence in a Cream moisturizer, the Brow Power Universal eyebrow pencil…I could go on forever. So you can only imagine how ecstatic I was when I found out that they launched a new foundation.

With 48 true-to-skin shades and three undertones to choose from, the new Confidence in a Foundation is everything you could ever want in a bottle.

It is long-wearing, weightless, and oil-free. And if that isn’t enough for you, it provides you up to 24 hours of wear and hydration! That means no creasing or caking up throughout the day, so you’ll never have to worry about touch-ups.

My favorite part about this foundation? The coverage. Not only is it full coverage but it also has a velvet-matte finish leaving you with flawless looking skin. So say goodbye to those other foundations that don’t even come close to covering the look of blemishes, redness and dark spots.

Trust me, once you try this product you will never look back. So head on over to their Instagram Shade Finder tool to find your perfect match today!

SHOP IT COSMETICS’ NEW FOUNDATION NOW

 

 

Author:

Marketing Manager, Contributing Editor

Alisha Stacy creates compelling e-commerce content for SheFinds--on behalf of clients as our marketing manager, and as a contributor to the editorial team. She covers fashion, beauty, wellness and travel. You can always find her in an Uber and never too far away from a Chipotle. You can reach her at [email protected]

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