Good news, J.Crew fans! The retailer recently announced the opening of a brand new, budget-friendly store called J.Crew Mercantile. This is a step in the right direction after J.Crew has faced recent backlash regarding their prices and product quality.
According to the company’s official statement, J.Crew Mercantile will feature clothes that were “once only available in J.Crew Factory stores.” Customers can shop J.Crew Mercantile on the J.Crew Factory website and at their first retail location in Dallas, Texas, opening in late July. The company plans to add additional J.Crew Mercantile shops as well. It will “feature a collection of value-driven merchandise with classic J.Crew style for women, men and children.”
How exciting! I hope they open stores in New York soon.
UPDATE: J.Crew has opened the very first Mercantile store in Dallas as of today, July 22. According to Racked, stores include “options included women’s, men’s, and children’s sections as well as a women’s petite section. J.Crew Mercantile’s store selection in Dallas offered jewelry, shoes, and sunglasses, as well as grab-bag items like to-go cups and “kits of fake mustaches.”
Shoppers seemed happy with the overall results.
Here’s a peek at what the outside of the store looks like:
— MariaHalkias (@MariaHalkias) July 22, 2015
[Photo: Mike Mozart, Flickr]