J.Crew made a huge mistake and customers aren’t taking it lightly. Before 2014, the preppy retailer was at the top of its game, producing women’s clothing in bright colors with flattering silhouettes, and focusing on keeping the shoppers happy. Fast forward a year or so later, and J.Crew seems to have lost its magic touch.
Gone are the timeless designs and, most importantly, the must-have ballet flat: Cece. J.Crew not only muddled with its classic women’s clothing, but also the acclaimed, customer favorite Cece ballet flat. Cece flats were made in Italy with buttery soft leather, and customers absolutely swore by them. However, after being discontinued in 2014 and then brought back, the ballet flats are now made in America and aren’t as good of quality.
One customer review noted, “These aren’t the same as the old (pre-2014) Cece flats. The leather is lower quality: not as buttery soft as before and stretches out too easily.”
J.Crew’s CEO Mickey Drexler acknowledged the company’s “missteps” in women’s fashion. He says, “An iPhone looks like an iPhone. And I don’t think J.Crew women’s looked like J.Crew women’s as much as it could have, nor do I think that we marketed it and messaged it as well as we could have.”
J.Crew noted the style problems and its design team is already hard at work “bringing back more color and refocusing on cool, classic clothes.”
Hopefully they bring back the old Cece, too!