It’s no secret that J.Crew has been struggling to make customers happy recently. In a conference call to analysts yesterday, CEO Mickey Drexler announced the company would be focusing more on their “heritage” items like the ballet flats, the Jackie cardigans, the Regent blazers and cashmere, plus washed shirts and denim.
According to WWD, the new delivery is set to hit store floors on September 14. “Entering fall, we feel good about the assortments in stores and online, which reflect more emphasis on the key product categories that our customers love J. Crew for,” Drexler said. “At the same time, our team has taken a hard look at the business and made changes to drive greater efficiency and profitability. We’re focused on our performance in the second half of the year and positioning the business for sustained growth.”
J.Crew will also not be putting so much attention on J.Crew Collection products, which has been their focus over the past few years to increase press attention and visibility to J.Crew’s creative director Jenna Lyons. Drexler did stress, however, “calibration of product, not a change in direction.”
Well, this is exciting!