On the heels of a very successful Target collaboration, Jason Wu has decided to make lower-priced womenswear a more permanent part of his portfolio. The designer has plans for a diffusion line called Miss Wu, which will be sold exclusively at Nordstrom stores and online next year. Jason told WWD:
Instead of just doing ‘Jason Wu-for-less,’ the idea is to explore the other side of myself. I always see Jason Wu as my aesthetic, my design sensibility. Miss Wu is my personality. It was really fun to explore that facet of who I am – slightly more downtown, and with a more relaxed attitude.
Stay tuned for more information on the collection, which is pictured above.