J.Crew Is Not Great At Keeping Its Italian Secret
August 7, 2009
Seems like J.Crew has a big secret that the First Lady has picked up on. According to an article in the Wall Street Journal, retailers like Bloomingdale’s and J.Crew are getting fabric from a premium Italian manufactuer, but with one caveat: they can’t tell anyone about it.
High-end Italian textile maker Loro Piana creates fine wools and cashmere, and sells its yarn to labels like Brioni and Brooks Brothers, who in turn can put a Loro Piana label in the clothing. Additionally, Loro Piana has its own eponymous line of fine clothing, like this wool/polyester blend Chevron-Print Sweater ($1,450). However, the same yarn is used by J.Crew in its wool and cashmere sweaters, but sans the label.
Or rather, the garments have labels that merely infer their origins, but not too discreetly. “We started with the very finest cashmere in the world, direct from a storied mill in Quarona, Italy,” says the J.Crew Landon Cashmere Cardigan ($298).
Either way, though, it’s no secret that Michelle Obama is a huge fan of J.Crew cardigans, which help make her classic style refined, yet approachable. And if we can all get as many compliments as she does, then I say keep up the good work, J.Crew.
We won’t tell anyone.