One of my girlfriends just admitted to me, "I just bought my first pair of designer jeans." I gasped, my jaw fell, and I actually felt pity for her. Why is that you ask? Because if you haven't discovered the amazing power of well-tailored jeans, that come with quite the price tag I will admit, you haven't lived! The technology has moved far beyond your basic five-pocket jean in the last ten years and, according to Kristin Cole of CBS, they are doing three simple things to make us look fabulous:
- First, they are pulling exposed seams further in the front, to give the illusion of less surface area.
- Then, they are using the fade to give the illusion that you are thinner in the areas that are faded.
- Finally, in the back at the rear, they are using elastic technology to actually lift your rear end to have a nicer shape in the backside.
Well fitting designer jeans will run you anywhere between $130 (basic Joe's Jeans) to $300+.
"But that price tag!" you say? Leave it to Levi's to come up with a solution for price pollution. In July, the world's most recognized jean brand is coming out with a jean that claims to flatten the tummy and tighten the butt — for $20.
Can't wait until July (really ladies – it's a week away) you can pick up a pair of denim that are already taking full advantage of the technology available. The appropriately named brand SkinnyJeans promises to alleviate all the issues we face when pulling on our duds: the dreaded muffin top, thigh cleavage, saggy butt, stretching out to the point you have to wash and dry them after each wear, and so on. Check out the difference:
It's all about the art of illusion! Get yours at skinnyjeans.com for $178.
For more trendy denim finds, check out our Denim Guide.