Jeans that aren’t blue or black are having a moment this year. We spotted a few celebrities (including Pippa Middleton) in red skinny jeans, and recently found the usually-safe-when-it-comes-to-style Kate Middleton in bright tangerine denim. So what’s next on the colored jeans rainbow wheel? Pink! Eva Longoria, Lauren Conrad, January Jones, and Jessica Alba are wearing the new hue in a variety of shades, from neon to pastel. Shop our slideshow above to get your very own pair in a pretty shade of pink.