beauty

Because You Don't Already Spend Enough In Target, The Honest Company Is Coming

June 2, 2014 by Julia Welling
shefinds | beauty
view slideshow

We’ve seen alot of Target collabs, but moms, this new one is for you. The retailer just announced that it will begin to carry products by Jessica Alba‘s The Honest Company in stores and online starting June 15th. This collaboration is groundbreaking for Alba and her business partner, Christopher Gavigan, since this will be the first time that their brand will be sold by a major retailer. The Honest Company offers non-toxic eco-friendly home and baby products including biodegradable diapers and wipes, organic skincare products, and detergents, with the promise that they are “honest” about all of their products ingredients.

Considering Target’s recent efforts to provide other natural and organic products to their customers, this news isn’t a huge suprise. The retailer recently released the Made To Matter collection, which features 16 new and exclusive organic brands. Adding The Honest Company to their inventory just proves (yet again) how much Target cares about their customers and the environment, just like Jessica Alba does. So thank you to Target, Jessica, and Christopher. Now we have another excuse to shop at Target, not that we really needed one.

Click through the slideshow to get a sampling of The Honest Company products you’ll soon be able to buy at Target.

For more news, check out: Kate Middleton’s coat, yoga pants that let you go commando, and the Steve Madden lawsuit.

[Photo: Splash News]

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