beauty

Jill Zarin Tries to 'Skweez' Her Way Into The Shapewear Biz

November 30, 2010 by Eileen Conlan
shefinds | beauty
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Hmm…wonder where she got that idea.

First Jill Zarin picks a fight with Bethenney Frankel and hawks a line of curtains for Bed Bath and Beyond, now, she’s taking on an even bigger challenge: shapewear. Like so many others before her (Kelly Bensimon and Ramona Singer), the Real Housewife of New York will add “designer” to her resume, announcing her shapewear and leggings line called Skweez Couture.  Said Zarin to WWD, “I wear Spanx, but there’s no competition out there.”

The shapewear market is getting a bit crowded, but we’ll see what Jill brings to the table. In the meantime, suck in your post-Thanksgiving gut with some of your very own shapewear:

Follow the author of this post on Twitter @shefindseileen.

Check out our top 5 gifts for your reality obsessed friend,  more of the best shapewear, sexy shapewear to show off, and the newest line of Spanx swimwear you can buy now.

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