You may have heard of Joules‘ colorful rain boots, which are sold at stores like Nordstrom and Target, but what you might not know about the British brand is that they are about to take the U.S. by storm (pun interned). Founded in 1989 by a man named Tom Joule who had decided that the British country folk were very bright, colorful people but that their dark and boring clothing did not reflect that, the line was born out of his first 100 pairs of bright-colored wellies.
The line has grown since then, and you’ll be wanting a lot more than just rain boots from this preppy-essentials brand when spring rolls around (or maybe even sooner, shop the fall/winter collection here)–I recently previewed the spring collection at an event in NYC, and it was an editors’ dream. Lots of colors, prints, neons–think of Joules as C.Wonder meets Boden meets Gap. The prices are very good; like, $44.95 for a navy and neon striped top, $34.95 for a printed scarf, $114.95 for a crystal-embellished denim shirt. And the brand has a combination of both timeless pieces like navy field jackets (for that British country folk type) and very festive, of-the-moment pieces like neon statement necklaces, pink blazers and chambray shirts that us American girls go nuts for.
Check out my picks from the spring collection below, and then click through the slideshow above to shop Joules now.
Need this neutral crewneck sweater with pink dots in my life immediately.
The perfect jean shorts to wear with your wellies, a la Kate Moss at Glastonbury.
Kate Middleton would totally wear this, right?
Their accessories were on point, too.