Joules Is The Best Thing To Come Out Of The UK Since Kate Middleton

October 23, 2014 by Justine Schwartz
shefinds | Style
view slideshow

You may have heard of Joules‘ colorful rain boots, which are sold at stores like Nordstrom and Target, but what you might not know about the British brand is that they are about to take the U.S. by storm (pun interned). Founded in 1989 by a man named Tom Joule who had decided that the British country folk were very bright, colorful people but that their dark and boring clothing did not reflect that, the line was born out of his first 100 pairs of bright-colored wellies.

The line has grown since then, and you’ll be wanting a lot more than just rain boots from this preppy-essentials brand when spring rolls around (or maybe even sooner, shop the fall/winter collection here)–I recently previewed the spring collection at an event in NYC, and it was an editors’ dream. Lots of colors, prints, neons–think of Joules as C.Wonder meets Boden meets Gap. The prices are very good; like, $44.95 for a navy and neon striped top, $34.95 for a printed scarf, $114.95 for a crystal-embellished denim shirt. And the brand has a combination of both timeless pieces like navy field jackets (for that British country folk type) and very festive, of-the-moment pieces like neon statement necklaces, pink blazers and chambray shirts that us American girls go nuts for.

Check out my picks from the spring collection below, and then click through the slideshow above to shop Joules now.


Need this neutral crewneck sweater with pink dots in my life immediately.  


 The perfect jean shorts to wear with your wellies, a la Kate Moss at Glastonbury. 


Kate Middleton would totally wear this, right? 


Their accessories were on point, too. 




Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...


If You're Not Shopping Choosy, You *Need* To Start ASAP

Sure, Instagram may be getting rid of likes, but that ...


The 10 Best Activewear Finds From T.J.Maxx, All Under $50

Whether you are working towards the fitness resolutions you had ...