Just In: Edun Fashionably Saving the World

September 1, 2006 by eugenia
shefinds |

Who would you want policing the World Bank AND your closet? U2 frontman, Bono, and his uber-stylish wife would be one obvious choice. (Next to Brangelina- but they didn’t think about designing socially-conscious fashion first, nor are they the first humanitarian Hollywood couple…but I digress.)

Edun Sage Straight-Leg Jean

Edun was conceived by Bono and Ali Hewson. The line is designed by Rogan Gregory of Rogan and provides a stable commercial trade for developing areas of the world. They win big bonus points with organic fabrics and the advocation of ethical employment.

Not only is Edun the greatest thing since Live8, it’s fashion-conscious too. Sexy jeans, jackets, billowy silk tops- find it all at eLuxury.com.

Recently half of Hollywood turned out for Edun’s limited edition t-shirt campaign to help make poverty history. For each tee sold, Edun will donate $10 to provide education and meds for the AIDS-affected in Lesotho, South Africa. At the photoshoot, shot by model Helena Christensen, stars like Kate Bosworth, Peter Sarsgaard, and Naomi Watts donned the Edun ‘ONE’ Teeicon. Pre-order yours NOW at Nordstrom.comicon




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