Justin Bieber Launches $55 Women's Perfume, Makes Us Question If MILFs Are His New Target Audience

May 20, 2011 by Charlotte Steinway
shefinds | Celebrity

Justin Bieber and his new scent, “Someday by Justin Bieber”

First there was Bieber’s Nicole by O.P.I. Nail Polish Collection. Then there were his scented dog tags and bracelets. Both fitting beauty ventures for the guru of female tweendom.  But Biebs’ latest venture—a $55 women’s fragrance, “Someday by Justin Bieber“—makes us think he’s finally maturing (apparently, as is his target audience). And unlike his nail polish, which was sold at stores like Walmart and Target, his début prestige scent will be sold at more upscale stores, such as Sephora and Nordstrom, in June. We know, “Never Say Never,” but we never really thought we’d witness the Biebs growing up.

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