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Keds Launches Apparel At Opening Ceremony (Because Hipsters Can't Survive On Sneaks Alone)

November 23, 2011 by Charlotte Steinway
shefinds | Style

Now this is exactly the kind of collaboration hip schoolgirls, Alexa Chung, and nearly all residents of Lower Manhattan (myself included) will go wild for: Keds for Opening Ceremony. And we’re not even talking a higher end version of the classic kicks—the Keds for Opening Ceremony line actually includes sportswear, marking the first time the 95-year-old footwear brand has entered the apparel market.

So when and where can you nab a piece for yourself? Good news, it’ll be MUCH sooner than you think:

The Keds for Opening Ceremony line débuts in Opening Ceremony stores and online this Friday (yep, that’s Black Friday), but WWD reported that the brand plans to expand beyond just O.C., and eventually hit specialty and department stores come spring. The line ranges from $48 to $400, meaning you’ll still have enough cash left over for a pair of their signature sneaks.

Shop the current selection of Keds (which retail for roughly $40 a pair) here on Zappos.com.

Or, check out Keds’ adorable cut out sneakers or Keds’ collaboration with the Gap.

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