Snap away! According to a study conducted by the University of Michigan, scientists discovered that interactions on Snapchat are correlated to an increase in “social enjoyment and positive mood” as opposed to other social media platforms, such as Facebook and Twitter.
When you think about it, this really makes sense because Snapchat has everything we look for in social media. We can snap pictures, change filters and even use emoji’s. But on top of that, the rate of communication is very quick, making it easy for users to communicate to each other back-and-forth in real-time.
Also what’s great about Snapchat is that it’s much more personal yet a low-key app. The content people typically share on Snapchat do not equate to the much more significant life events people share to Instagram and Facebook. For instance, you’re more likely to snap a picture of your coffee date than post it to Facebook. Whereas Instagram and Facebook is where you showcase birthdays, weddings, new jobs, etc. This is why Snapchat is more personal, which makes users who receive snaps feel special.
So keep calm, and snap on.
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