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Treat Your Hair Like It’s Worth It! This Color-Safe Duo Delivers Shine & Strength

June 9, 2025 by Brooke Hardington

 

While I don’t personally color my hair, I’ve learned a lot about it from my sister.

She’s shared all the hard-earned lessons—like how nothing stings more than watching your pricey highlights or rich new hue fade way too soon. Her experience (not all of it good, TBH) proves just how important it is to use the right shampoo and conditioner when you’ve dyed your hair.

The best formulas don’t just help your color last longer, but also protect your hair’s health, remove build-up and oil, and leave your scalp feeling clean without stripping everything away. So when I came across Keranique’s Color Safe Shampoo and Conditioner ($32), my sister was the first person I texted. But here’s why the duo should be on your radar, too!

Let me back up and say that I’m already a fan of Keranique’s product line. A few months ago, I picked up their Lift & Repair Treatment Spray ($16.99), and it’s made a big difference in reducing frizz and breakage—both major issues I struggle with as a curly-haired girl. So I had high expectations for Keranique’s Color Safe Shampoo and Conditioner ($32), and based on what I’ve seen and read, these products absolutely deliver.

Keranique’s color-safe duo is designed to cleanse as well as enhance. The formula helps maintain shine and prolong color so it doesn’t fade with every wash—something that’s especially important if your hair has been through the stress of heat styling, bleaching, or coloring. And because it’s sulfate-free, it gently cleanses without that harsh, squeaky feeling you sometimes get from other shampoos.

However, what really impressed me is the formula’s ability to fortify while it cleans. This shampoo and conditioner protect the hair cuticle from mechanical stress (like brushing and styling) and shield against environmental aggressors like sun damage, which can dull your color fast. The pair is also packed with smart, color-protecting ingredients like Keranique’s True Tone Technology, plus curcumin to support vibrancy, panthenol to help prevent damage, and biotin and arginine to strengthen and condition. Basically, Keranique’s Color Safe Shampoo and Conditioner ($32) contain a cocktail of hair-loving ingredients working overtime to keep strands soft, smooth, and strong.

Lastly, if your hair tends to tangle or go a little limp post-shower, this duo helps detangle and cut down on static. Like all Keranique products, they’re enriched with Keratin Amino Complex, which thickens each hair shaft (something I can personally vouch for, after having used their Lift & Repair Treatment Spray).

According to the brand, Keranique is trusted by a community of over 2 million people worldwide, and the reviews reflect that. “This is the best shampoo I’ve ever used! My hair is getting thick again! I love it,” one person gushed. “Left my hair feeling soft and manageable,” another customer wrote.

One reviewer even said, “I actually bought this only for “colored” hair. However, I gave less hair loss after showers or combing it out wet! 5 stars!!”

If you’ve invested in color, you owe it to your hair to invest in care that protects it. This duo might just be the best place to start.

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