Lane Bryant is no stranger to advertisements that cause a stir. Their two previous campaigns, #PlusIsEqual and #ImNoAngel, kind of broke the Internet. Their latest ad is no different. Enter: #ThisBody.
“Today’s ‘This Body’ campaign cites the conversation as overdue, unavoidable, and a rapidly progressing cultural (r)evolution, and allows Lane Bryant to continue to be [a] platform for shifting perception,” Lane Bryant CEO and president, Linda Heasley, told Refinery29.
Last week, the plus-size brand tweeted a video for their new TV commercial. “The networks didn’t want you to see this. But we do. Share. Tag. Show everyone what #ThisBody’s made for,” they captioned the video.
— Lane Bryant (@lanebryant) March 10, 2016
Lane Bryant says ABC and NBC both rejected the ad. The company released the following statement: “The THIS BODY campaign was meant to be a fun way for us to celebrate and honor women of all shapes and sizes. What is too much for some does not hold true for others. All women should be celebrated and feel empowered to express themselves as they see fit. We want her to know she can attract as much media attention, look just as striking as her smaller counterparts, and decide what beautiful means to her. The THIS BODY commercial holds nothing back. It is a true celebration of women of all sizes doing what makes THEM feel beautiful, whether it’s breastfeeding their newborn, flaunting their bodies the way they see fit, breaking down barriers all around, and simply being who they are or want to be!”
Time will tell if TV networks pick it up…