Style

Lane Bryant Is Speaking Up About The Ad TV Networks Don't Want You To See

March 14, 2016 by Rachel Gulmi
shefinds | Style

Lane Bryant is no stranger to advertisements that cause a stir. Their two previous campaigns, #PlusIsEqual and #ImNoAngel, kind of broke the Internet. Their latest ad is no different. Enter: #ThisBody.

“Today’s ‘This Body’ campaign cites the conversation as overdue, unavoidable, and a rapidly progressing cultural (r)evolution, and allows Lane Bryant to continue to be [a] platform for shifting perception,” Lane Bryant CEO and president, Linda Heasley, told Refinery29.

Last week, the plus-size brand tweeted a video for their new TV commercial. “The networks didn’t want you to see this. But we do. Share. Tag. Show everyone what #ThisBody’s made for,” they captioned the video.

Lane Bryant says ABC and NBC both rejected the ad. The company released the following statement: “The THIS BODY campaign was meant to be a fun way for us to celebrate and honor women of all shapes and sizes. What is too much for some does not hold true for others. All women should be celebrated and feel empowered to express themselves as they see fit. We want her to know she can attract as much media attention, look just as striking as her smaller counterparts, and decide what beautiful means to her. The THIS BODY commercial holds nothing back. It is a true celebration of women of all sizes doing what makes THEM feel beautiful, whether it’s breastfeeding their newborn, flaunting their bodies the way they see fit, breaking down barriers all around, and simply being who they are or want to be!”

Time will tell if TV networks pick it up…

Don’t miss Zendaya’s response to body-shaming and shop Reese Witherspoon’s favorite sunglasses!

[Photo: Instagram]

Author:

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

Fashion

These Were The Top Selling Jewelry Styles In 2019, According to Zales

Looking to update your jewelry box before the year ends? ...

Fashion

The 6 Best Pairs Of Black Booties That Are All Under $200

If there is one thing every woman should have in ...

Fashion

You *Need* This Bra For Holiday Party Season--Buy It While It's 50% Off Right Now

Now that Thanksgiving and Black Friday are behind us, we ...

Fashion

Psst! Snag This Cute $23 Sweater Before It Sells Out At Nordstrom

If there's one week to throw caution to the ...

Fashion

This Soft And Cozy Sweater Is A Winter Essential--Get Yours While It's On Sale For Just $35

Before you start shopping for everyone else this holiday season, ...

LOAD MORE
+
LOAD MORE POSTS