British singer Leona Lewis, known for her hit single “Bleeding Love,” has partnered with cruelty-free beauty brand, The Body Shop, on a limited-edition collection that includes makeup and fragrance. The line will be available online and in stores on March 26.
As a part of the collaboration, Lewis is encouraging The Body Shop customers to sign a pledge in-store on May 15 to support Cruelty Free International’s push for a global ban on animal testing for cosmetic purposes. Of the collection and initiative Lewis said:
I’m passionate about beauty, and I’m all about animal rights and Community Fair Trade…The fact is that there are alternative tests that are far more superior to testing on animals. It’s a cruel, barbaric and an unnecessary process. This cruelty can end if we speak out loud enough and I urge everyone to sign this pledge.
According to WWD, prices will range from around $11 for lipgloss to $25 for a shimmer palette. Head to The Body Shop on the 26th to shop and sign the pledge.