The Kardashian Kollection Ad Campaign, shot by Annie Liebovitz
While the Kardashian Kollection was made available online for pre-order last month (…and was already discounted at 30% off the day it launched), the entire “kollection” officially hits over 700 Sears stores today. Filled with curve-hugging body con dresses, leopard pantsuits, and blingy waist belts, the line is wholeheartedly “them.” Which for Sears, means appealing to somewhat of a different target audience than they’re used to: “We’re looking at getting a new customer into the Sears stores that we’ve never had before. It’s aimed at the 25-plus [age] range but it’s more about an attitude,” said John Goodman, Sears’ executive vice president of apparel and home accessories.
We’ve got access to the komplete kollection after the jump.
Be sure to check out the line at your nearest Sears store, or shop it for yourself online right here.