The Kardashian Kollection Ad Campaign, shot by Annie Liebovitz
While the Kardashian Kollection was made available online for pre-order last month (…and was already discounted at 30% off the day it launched), the entire “kollection” officially hits over 700 Sears stores today. Filled with curve-hugging body con dresses, leopard pantsuits, and blingy waist belts, the line is wholeheartedly “them.” Which for Sears, means appealing to somewhat of a different target audience than they’re used to: “We’re looking at getting a new customer into the Sears stores that we’ve never had before. It’s aimed at the 25-plus [age] range but it’s more about an attitude,” said John Goodman, Sears’ executive vice president of apparel and home accessories.
We’ve got access to the komplete kollection after the jump.
I know. We don’t really get why it’s already discounted, either.
Be sure to check out the line at your nearest Sears store, or shop it for yourself online right here.
