Loves It! Shopbop's Eco-Chic Boutique

October 1, 2007 by Jeanine Edwards
shefinds |

I'll admit I was a little late to catch on to the eco-friendly shopping movement. Part of me didn't think it was that big of a deal and the other part was simply unwilling to sacrifice style…even for the environment. It's a shame, I know, but I've since seen the light.

And it seems like designers have as well because the selection of eco-friendly finds is better than ever. When you think of environmentally sustainable clothing, chic, stylish and trendy are not exactly the first words that come to mind, but you'd be surprised by the selection now available. We're particularly fond of Shopbop's new eco-friendly boutique. Though the collection is relatively small, they've done a great job compiling the cream of the eco-chic crop with picks from Beau Soleil, a decidedly environmentally responsible brand, to organic cotton Seven for All Mankind jeans. Here are a few highlights:

image C&C California Organic Cotton Va-voom Tee

What do you think of eco-friendly fashion? Do you buy it or are you still not convinced it makes a difference? Let us know where you stand in the comments section.

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