Starting July 21, LUSH cosmetics will release a collection of makeup that can alter or reflect one’s mood. Titled Emotional Brilliance (how epic!), shoppers receive a color reading from the new range’s wheel of selections and choose up to three colors that you’re “drawn” to. Each color corresponds to such feelings as “Confident,” “Glamorous,” “Passionate,” “Calm,” or “Strong,” among others, and come in liquid lip balms ($22.95), liquid eyeliners ($22.95), and cream eyeshadows ($22.95). Just like every other hair, skin, and beauty product from the UK brand, each of these items are fresh and handmade. Once you’ve chosen your mind-reading items, apply these products so you literally feel like what you wear.
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