Masstige Treasure: Simply Vera for Kohls

September 14, 2007 by SheFindsEmily
shefinds |

What: Simply Vera by Vera Wang for Kohl's .

Why: Vera Wang has signed up to do what seems to be the growing trend for hot designers: create affordable fashion for discount stores (like Isaac Mizrahi and Rafe for Target, and Lela Rose and Abaete for Payless). The scheme is a great way to make your name known to the masses and to put money in your pocket to finance couture lines.

Many have expressed dismay at the notion of Wang designs on the cheap, wondering if her trademark hems and cuts will carry the same fluidity in a material like cotton — the horror! Honestly, when has there been anything wrong with cotton? I think the designs are beautiful, and even thought they’re a value they’re definitely not cheap.

The line packs all of our fall favorites into the classic looks of Vera Wang, including brocade skirts and coats, frilly cardigans and blouses, fur-accented hats, and, one of my favorite accents for this fall, elbow-length gloves. That's not all Vera's up to with Kohl's , though; she's also put her good fashion sense to work on a home line avalable exclusively to Kohl's.

The line is set to debut September 9th, and will range in price from $18 to $135. Catch a first glimpse below, check out the advertisements running in September Vogue, InStyle, and O (the Oprah magazine), and be sure to hit your local store on the 9th for first pick.

Update: SheFinds readers review Simply Vera!

Simply Vera Dress Simply Vera Brocade EnsembleSimply Vera Frills


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