No, Jessica Alba didn’t give birth to baby #3, but the actress did just launch The Honest Company, an e-commerce site for eco-minded families. Fed up of trying to find eco-friendly products for her family that promised more than just biodegradable packaging, Alba created the company to provide families with a range of safe, sustainable and affordable products for baby and the home.
Think plant-based diapers, biodegradable (and flushable!) diaper wipes, and non-toxic cleaning supplies, and you don’t even have to leave your home to stock up. Just sign up with their monthly subscription services and get the goods delivered to your home.
Still not impressed? The company also gives back–a portion of every dollar The Honest Company earns goes to Baby2Baby, an organization that supplies baby gear to families in need.
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