Michael Kors To Launch A Beauty Line: Are You Sporty, Sexy Or Glam?
April 12, 2013
You trust Michael Kors to design your clothing and accessories (and judge your favorite contestants on Project Runway), so why not trust him with your makeup too? The designer is introducing a beauty collection that will literally let you wear his designs from head to toe and everywhere in between. In fact, the line actually consists of 3 different collections: Sporty, Sexy and Glam. Kors explained to WWD:
I think those three things — sexy, sporty and glam — have always been the DNA of Michael Kors, and in a strange way, the Michael Kors woman really is all three of those things — it’s just that she feels more strongly about one of them at certain given times. So I asked myself, how can we express that both with color and with fragrance?
Kors came up with a fragrance, 2 lip colors ($24), 2 lip gloses ($24) and 2 nails polishes ($18) for each of the 3 emotions. The beauty collection also includes bronze powder ($50), a powder brush ($60), body creme ($60), bath beads ($45), liquid self tanner ($32), after sun lotion ($32) and after sun lip balm ($28). But don’t expect to find any mascara or foundation in the lineup, the designer wanted to focus on essential products he imagined his customer wearing (since when is mascara not an essential?!). The line launches in August and will be sold in select Macy’s stores and Michael Kors retail locations.
We are excited for the line, but we hope Mr. Kors’ orange tan is not an indication of how the tanning products work. What do you think? Are you interested in Michael Kors’ line of beauty products?