More Target Drama: CEO Gregg Steinhafel Steps Down After 6 Years
May 6, 2014
Yesterday, Target’s CEO, Gregg Steinhafel, resigned after six years in the position. But this shouldn’t come as a shock considering the store has been struggling lately. It all started when the retailer suffered from a huge security data breach during the holiday season. Then, Target angered consumers by refusing to sell Beyoncé‘s album, after selling her previous six albums in stores, just because she released it online first. Not a good move, Target. You don’t mess with the Queen.
But the bad moves didn’t stop there. In March, the retailer was called out when Target Junior’s bikini model, Tanya Marie Keller, was carelessly photoshopped giving consumers a false message about young female body image. And, since everyone loves a good #photoshopfail story, Ellen Degeneres invited the botched model to speak on her show, giving the retailer an even more negative reputation.
So whether it’s the pressure from everything that has gone wrong or something deeper within the company, it is safe to say that Target is having some trouble. Especially, since the retailer’s Chief Information Officer stepped down a month ago too due to the security scandal.
Right now, it is unclear what will happen to Target or who the new CEO will be. Hopefully, they are able to find a leader that can bring the retailer back to its former glory. We will just have to wait and see.