If you use search engines to style talk, then it’s likely that you typed THIS key phrase into your search bar at least once last year: sneakers! Whether it was Nike Cortez or Fenty x PUMA is a matter of personal taste, but one thing we can guarantee is that every fashion girl was fixated on them in 2017.
Know how we know?
Sneakers are now the most-searched fashion item, according to a report from fashion search platform Lyst. And for the first year ever, they exceeded “handbag” searches. Whoa!
According to over three million searches last year, “Sneakers are officially the new handbags.” Lyst cites the fascination for kicks like Rihanna’s Fenty x PUMA bow sneakers–which was searched every seven seconds in March of last year–as being big drivers of the trend. Wowza!
This is significant because handbags have been #1 fashion status symbol for year (decades?). To have them take a back seat to the ever-popular casual footwear style means that the personal style and trends really have taken a sharp turn in recent years. You can definitely credit the unstoppable athleisure trend for why style bloggers this year were more likely to be seen swagging out in Stan Smiths than Louboutins. And that goes for super models, It girls, and celebrities, too.