And she’s causing quite an uproar. That’s one of the new LEGO Friends girls gracing the cover of Businessweek, and it doesn’t take a LEGO maniac to notice the difference. She’s taller, less blocky, and she’s not yellow. Heck she’s not even called a mini-fig anymore. She’s a “mini-doll” that LEGO execs hope to appeal to the “other 50 percent of the world’s children” (AKA little girls).
The new LEGO Friends story follows the everyday lives of five girls—Olivia, Mia, Andrea, Stephanie and Emma—who each have their own unique personality and interests. Mia is an animal-lover and Olivia likes to sing. Fair enough…and cute too. I have no problem with LEGO diversifying their collection, and it’s a nice change from all the cops and robbers, pirates and ninjas.
But I wanted to know what my 7-year old son, a certifiable LEGO super-freak, thinks. He quickly explained that he likes the new sets–he thinks the piano is “cool” and the new colors are “fun,” but he doesn’t like the mini-fig shapes or colors. He asked why LEGO didn’t just add more girly-themed sets without changing the figures. Boy has a point.
And then I showed the photos to my 2-year old daughter. Let’s just she freaked out and couldn’t get enough. But then again, she’s currently obsessed with Disney Princesses and anything pink or purple, so it looks like LEGO Friends has a fan.
But like them or not, I have a suspicion that come January 1, 2012, when the LEGO Friends sets will be available in the US, they will sell out faster than you can say LEGO. You know, just in case the line completely fails and LEGO decides to pull them off the shelves. Can you say collector’s item?
What do you think? Will you buy LEGO Friends? Sound off in the comments below.
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