Alexa Chung and her eponymous Mulberry bag
Mulberry has just been named the world’s top retailer, since the brand’s worth soared from $267 million to a whopping $1.65 billion in the past year alone. How did the brand see such a meteoric rise to fame in just 12 months? Our money (and theirs) is on Alexa Chung.
The Mulberry “Alexa” bag (named for the always fashion-forward Alexa Chung) actually accounts for 30 percent of the entire brand’s sales, according to the Daily Mail. And with bags ranging in price from $850 on the low end to $6,050 on the high end, they’re sure to further the brand’s skyrocketing growth.