Last week, SHEfinds editor Erica Murphy introduced the new “My _____ would suck without you” column, featuring the amazing Laura Mercier Tinted Moisturizer. This week, it’s all about having gorgeous, shiny hair. A while back I wrote a hair dupes post featuring cheaper versions of the best haircare products out there. I’m a major hair product snob and addicted to Kerastase Reflection Masque Chroma Riche ($62, by the way). But after reading about L’Oreal‘s $7 dupe, I had to give it a whirl. I’m getting married in June, so every penny counts!
What it is: L’Oreal Total Repair 5 Damage-Erasing Balm is a daily conditioning mask that’s formulated to repair damaged and color-treated hair. Its packaging even claims that it repairs up to on year of damage with just one use.
Why I love it: First and foremost, I don’t feel guilty for using more than a dime size amount on my hair everyday. It’s only $7! And the product itself is amazing. I had been searching for something to help restore my hair post-summer, and walked by this product at Ulta. I remembered reading tons of great reviews and decided to try it out. I normally steer clear of cheaper masks and hair treatments, as they tend to make my hair greasy and weight it down. But after just one use my hair was bouncy and shiny again, like I had just stepped foot out of a salon with a gorgeous blowout. It also proved to work just as good the Kerastase mask, and definitely worth it considering how fast I go through their $62 version.