Some women strive for a natural lash look—alas, I will never be one of them. I’m a sucker for the glamorous allure of a full, thick fringe of lashes. Volumizing mascara formulas are great for maximum impact per coat and these three picks really pack a punch.
1. You’ll never lose Maybelline The Colossal Volum’ Express Mascara ($6) in your makeup case (check out that day-glo yellow) and the formula is pretty incredible, too. Its secret ingredient, collagen, makes your lashes feel soft and springy.
2. L’Oreal Voluminous ($7.50) is a drugstore classic and builds dramatic volume with just a coat or two. The Carbon Black shade is truly the blackest black you’ll find anywhere.
3. It takes some maneuvering to get the hang of the huge brush, but once you do, Max Factor 2000 Calorie Extreme Lash Plumper Mascara ($10) rewards you with that coveted fake-lash look.
Check out our post on where to shop for beauty at a steep discount.