Net-A-Porter Is Stepping Up Its Athletic Game With Activewear Site, Net-A-Sporter
June 30, 2014
In a season where our bodies have to be in tip-top shape, our closets are filling up with bright neon sneakers and printed workout leggings. It seems that the ‘it’ thing to do these days is to exercise, and fashion labels are picking up on that. On July 9, Net-A-Porter is launching their new project, ‘Net-A-Sporter;’ activewear for women who want to look their best at either the gym or just walking the dog. President of Net-A-Porter, Alison Loehnis, told The Telegraph, “We already carry some great activewear brands…and we wanted to build on our offering and broaden our buy to create a category for sport.”
The new site will offer a combination of everyday and luxury sport brands, with many new and exclusive labels for the site. A total of 37 brands will be sold that cater to specific sports like tennis, yoga, dance, swim, golf and running. Besides the usuals like Nike and Adidas by Stella McCartney, look out for items from Weargrace (yoga), Bodyism (gym & cross fit) and more. While you countdown the days until N-A-S hits, check out what activewear you can shop from N-A-P in the slideshow.