beauty

New Retail Site The Line Is Where We'll Be Blowing Our Next Paycheck

October 21, 2013 by Erica Murphy
shefinds | beauty

For those of you who don’t know anything about Vanessa Traina, she has a pretty impressive resumé for only being 28. She’s modeled for for Louis Vuitton, styled for Joseph Altruzza, and her mom is none other than best-selling author Danielle Steel. But now she’s making a name for herself as Executive Creative Director of luxury E-commerce site The Line. The just launched online shop is your one stop destination for “quintessential” beauty, home and fashion products…at least according to Traina. Every item is part of her idea of the “new necessary”, which we’re pretty sure means she just wants to run our lives, or at least our wardrobes, makeup bags and homes…so our lives.

If you want some “quintessential style” in person, you can check out The Apartment in Soho, which is basically Traina’s version of a retail store. Customers get to connect with the designers and products by browsing through an actual closet and sitting on the furniture that might end up in their home. In the store and on the site, you can find designers like J.W. AndersonVince and some more obscure brands. See the site for yourself and decide if you want everything on it to be your “new necessary”. We wouldn’t mind that…

CHECK OUT THE LINE NOW

For more news, check out: Coach’s new clothing line, how to tell if you’re a leather expert, and Zoya’s NFL-inspired nail polish colors

 

From Our Partners

Learn more about RevenueStripe...

From Our Partners

Learn more about RevenueStripe...

beauty

4 Ways To Treat A Sunburn Before It Peels, So You Can Keep Your Tan

June 15, 2018 by Lisa Fogarty
Don't ruin your tan!

beauty

Beauty Diary: I Just Starting Using The New Oval 7 Brush From Artis

June 15, 2018 by Alisha Stacy
Is it worth the money?

beauty

This $4 Under Eye Concealer Is SO Good It’s Selling Out Everywhere

June 15, 2018 by Emily Belfiore
*Buys One In Each Shade*

beauty

This Sagging Skin Product Works SO Well That It’s Selling Out At Sephora

June 15, 2018 by Jessica Harrington
It works instantly!

beauty

This Lifting Collagen Mask Will Work Wonders On Chin And Neck

June 14, 2018 by Jeanine Edwards
Yes, please!

beauty

Clean At Sephora Just Launched & It's Full Of Amazing Natural Beauty Products

June 14, 2018 by Lisa Fogarty
A natural beauty lover's dream.

beauty

The $8 Drugstore Product Jennifer Garner Swears By For Younger-Looking Skin

June 14, 2018 by Emily Belfiore
You've definitely seen it before!

beauty

The Unique Concealer Trick Celebrities Swear By To Look 10 Years Younger

June 14, 2018 by Jessica Harrington
It's so simple.

beauty

Amazon Is Making This MAJOR Change To Its Beauty Selection

June 13, 2018 by Emily Belfiore
We did NOT see this coming!

beauty

This Concealer Is SO Good It Has A 5-Star Rating On Sephora

June 13, 2018 by Emily Belfiore
It's THAT Good!

beauty

The Crazy Flattering Spring Hair Trend That Looks Good On EVERYONE

June 13, 2018 by Emily Belfiore
We're OBSESSED!

beauty

This Thinning Hair Product Works SO Fast It Keeps Selling Out At Target

June 12, 2018 by Emily Belfiore
It's a serious game-changer!

beauty

7 Hydrating Lip Balms Every Woman Over 40 Should Be Using

June 12, 2018 by Emily Belfiore
They work like magic!

beauty

Beauty Diary: I Just Starting Using The New Oval 7 Brush From Artis

We all know Artis for their luxurious makeup brushes with ...

beauty

Want To Give Hair Extensions A Try? You Need To Start With These

If your plans to grow your hair out for summer ...

beauty

This Lifting Collagen Mask Will Work Wonders On Chin And Neck

If you know anything about beauty, then you know face ...

beauty

Bath & Body Works' Semi-Annual Sale Is Happening Right Now--Hurry Up & Shop!

Every winter and spring, we get excited about two big ...

LOAD MORE
+
LOAD MORE POSTS