Style

H&M's Fashion Studio Could Mean They're Closer To Launching An E-Commerce Site

March 31, 2010 by Aria Hughes
shefinds | Style

H&M sadly hasn’t gotten in on the e-commerce trend yet, but their new Fashion Studio virtual dressing room might be a sign that they’re getting closer. I’m not usually a fan of dress-me-up, virtual paper dolls, but H&M’s new online feature makes sense for the mass retailer because shopping the store can be a headache. With this feature you can pre-shop, price your favorite items, and skip those long fitting room lines because you already know what the pieces will look like together. Now, I will anxiously wait for the day that I can click and buy.

See how we tried out the clothes for the H&M Garden Collection before the official launch, and then check out H&M’s new beauty line, and our guide to the best mascara, and the best lip balm.

 

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