H&M sadly hasn’t gotten in on the e-commerce trend yet, but their new Fashion Studio virtual dressing room might be a sign that they’re getting closer. I’m not usually a fan of dress-me-up, virtual paper dolls, but H&M’s new online feature makes sense for the mass retailer because shopping the store can be a headache. With this feature you can pre-shop, price your favorite items, and skip those long fitting room lines because you already know what the pieces will look like together. Now, I will anxiously wait for the day that I can click and buy.
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